The “Crocodile” brand was originated in Singapore in 1947. It started out selling singlets, and had since grown into an international lifestyle brand.
The founder, Dato’ Dr Tan Hian Tsin, labeled the brand after a “tough animal” with an enduring lifespan and exotic skin. These qualities resonated with his emphasis on delivering attractive products with lasting qualities. The animal became an integral part of the brand that he used live crocodiles as a marketing tool during that time.
Crocodile established in Singapore by Dato Dr Tan Hian Tsin
Crocodile expands into South East Asia namely Malaysia, Brunei, Indonesia and Thailand.
Dato Dr Tan presenting gift to the then President of Indonesia (President Sukarno)
Crocodile expands into Hong Kong
Dato Dr Tan meets Singapore’s first president Mr Yusoff Ishak at the President’s residency
Conferment of Datoship by the Terengganu state government
Crocodile enters the China market. Dato Dr Tan greeted by then Minister of Education Mr. Li Lan Qing
Crocodile launches in Korea and accorded the Hit Products Awards in 2001
Crocodile forays into India
Crocodile donates a medical boat serving the poor and needy in Bangladesh
Crocodile and group of companies helped to rebuild a school in Sri Lanka which was destroyed by 2004 Tsunami
60th Anniversary & Official opening of North Asia’s headquarters in Shanghai, China
Crocodile sponsors the world’s biggest art piece in Malaysia – which made it to the Guinness World Records
Crocodile as Official Apparel Partner of the inaugural Youth Olympic Games held in Singapore
Sponsorship for Crocodile Challenge Cup for a 10-year deal – an annual table tennis tournament for primary school paddlers
In celebration of Singapore’s 50th anniversary, Crocodile has been selected to feature local brand products in “50 Made in Singapore Products” exhibition